The EA Index

Persona

Highly selective remote executive assistants from the top 0.1% of talent

$3,000 - $5,000/mo
4.2on Trustpilot
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Service model

Managed

Assistant location

Remote

Minimum commitment

Month-to-month

Onboarding speed

~3 weeks

Persona positions itself at the premium end of the market with a claim that is hard to ignore: they accept the top 0.1% of applicants through an eight-step vetting process. Whether or not that number is exact, the result is a curated pool of experienced remote assistants.

Pricing is custom and not published on their website. Based on market research, expect $3,000 to $5,000 per month for a full-time assistant. You will need to get on a call to get a quote, which is standard at this price tier.

The onboarding process takes about three weeks, which is slower than most competitors. Persona uses that time to understand your workflow and match you with someone who fits. If the match does not work, they will rematch you. No long-term contract is required.

Persona is best suited for founders and executives who have the budget for premium support and have been burned by lower-quality options. If you have tried a cheaper service and found the assistant could not keep up with the complexity of your role, Persona is designed to solve that problem.

What works well

  • +Extremely selective hiring (top 0.1% claimed)
  • +8-step vetting process
  • +Custom role matching
  • +No long-term commitment required

What to watch out for

  • -Premium pricing
  • -No transparent pricing (must request quote)
  • -Slower onboarding (~3 weeks)
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