Magic
On-demand managed EA service for founders and solopreneurs
Service model
Managed
Assistant location
Remote
Minimum commitment
20 hours/week
Onboarding speed
~2 days
Magic started as an on-demand assistant service and has evolved into a more traditional managed EA offering. Pricing runs from $1,080 to $2,160 per month depending on hours, with assistants based globally.
The service is positioned for founders and solopreneurs who need flexible support. Magic handles matching and management, and you can scale hours up or down as needed.
Magic works fine for routine tasks: scheduling, research, travel booking, data entry. Where it struggles is with anything that requires deep context about your business or nuanced judgment calls. That is the tradeoff at this price point with globally-sourced assistants.
What works well
- +Flexible hour scaling
- +Quick onboarding
- +Good for routine tasks
- +Managed service with oversight
What to watch out for
- -Global assistants (quality varies)
- -Weak on tasks requiring business context
- -Less personal than boutique options